Friday, December 01, 2006

Overhaul of downtown Fort Pierce will mirror Venice

FORT PIERCE — Fast forward 10 or 15 years from now into Fort Pierce Redevelopment Agency Director Jon Ward's world and envision downtown looking like St. Mark's in Venice, Italy.


Buildings that once were one story would be torn down and transformed into multi-storied attractive buildings overlooking the waterfront. Surface parking lots would be almost non-existent and replaced with new structures with parking incorporated inside the buildings. A public park would be centrally located in the heart of downtown surrounded by a promenade of shops and cafes.

"Imagine St. Mark's in Venice where open public space is surrounded by dense buildings," Ward said. "We could have exactly that here. I think people will start to see the impact of this when they start to see the skyline accentuated by the new Clerk of Courts building."


SCRAPPED GARAGE


Since the city scrapped plans — after spending almost $1 million — to build the downtown parking garage on the former JCPenney lot on Indian River Drive, opting instead to build it in the parking lot of City Hall, the 1.2-acre site has caught the attention of developers locally and out of state. The same is true for 2.43 acres of city-owned property across from the JCPenney site between Avenue A and Orange Avenue — the site where Palm Beach Gardens-based Catalfumo Construction bailed out of the condominium hotel, mixed-used Marina Square project.


City officials will seek a request for proposals on both sites within 30 days and hope to hear some good ideas for projects in prime locations. In particular, city officials would like to build a destination hotel or a mix of uses, including condominiums and commercial development, on the JCPenney lot and would like to preserve a portion of the Marina Square site for a public park and a promenade.


"The city of Fort Pierce will not be a destination until we have a destination hotel, a place where we can put the performers at the Sunrise Theatre and the people who come to see the shows," Ward said.


As an example, Ward said he's hosting the Florida Film Commission in town this week and, "they want to see the sights here, but they can't stay here. They're staying in Port St. Lucie."
Mayor Bob Benton said local developers such as Leo Henriquez, who's building the downtown Renaissance on the River Project, had expressed interest in the JCPenney lot.
"We need a hotel very badly downtown," Benton said. "We need visitors coming downtown."


MIXED REACTIONS
Some downtown merchants marvel at a potential park across from their businesses at the Marina Square site, but balk at a hotel on the JCPenney site. Many are bitter over the city's decision to ax the parking garage plans on the JCPenney lot and build it at City Hall.
And they have the ears of at least two city commissioners, Christine Coke and Eddie Becht, who both adamantly opposed building the garage at City Hall. The move was spearheaded by Benton and backed by commissioners Rufus Alexander and R. "Duke" Nelson, all of whom said a parking garage would not be the best use for prime waterfront property in the heart of downtown.


Several business owners contend the City Hall location is an inconvenient place to put a parking garage, especially for elderly shoppers who are leery of crossing the railroad tracks, let alone lugging heavy shopping bags back to their cars from businesses several blocks away.


"Putting a parking garage on City Hall right now is only going to serve one purpose — extra parking for city employees," said Charles Brinkman, vice president of the Downtown Business Association whose business, Java Charlie's, fronts the JCPenney and Marina Square lots. "We have a lot of elderly. We can't expect them to walk across the railroad tracks in wheelchairs and canes. I'm assuming it's all about politics. It just makes no sense to me to spend a million dollars in preparing the property to build and going, 'Oh, no, we want to build condos.' "


Terri Ann Palumbo, owner of The Barkery on Second Street, said city officials aren't considering how their decisions are impacting the downtown business owners. Palumbo, like several other downtown merchants, want officials to reconsider building the downtown parking garage back on the JCPenney site.


"From a planning and practical perspective, it just makes sense to have it there," she said. "Putting a parking garage at City Hall knowing in advance that it's likely to be more populated by city employees is not a solution."


SAFETY AND CONVENIENCE
Bob Swisher, treasurer of the DBA and an accountant at Chaney's House of Flowers on Second Street, said officials need to consider safety and convenience of having a parking garage at the JCPenney site.


"The first time somebody gets a cane stuck in the railroad tracks, oh my," he said.
In May, about 20 people signed a petition objecting to a parking garage at City Hall. Others say they weren't aware of the petition and would have signed it.


Brian Campbell, who co-owns Sunrise City Carpets on Second Street, has a different perspective about the parking problems downtown. He says building a parking garage at City Hall would force people to walk by other businesses they had not intended to patronize. He said more walking would draw more visibility to downtown merchants, which means more impulse buying.
"We need to build whatever is going to beautify the place and make people feel more comfortable downtown," Campbell said. "Fort Pierce has a stigma that we need to break. I have customers who won't send their wives down here because they have a perception that Fort Pierce is a bad place. I know people in Jupiter who won't stay in a hotel in Fort Pierce. We need to change that. If people aren't walking they're not noticing the businesses."

(By ALEXI HOWK alexi.howk@scripps.com )

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